Edward Goff
About Edward Goff
Edward Goff serves as the Senior Vice President of Commercial Strategy and Planning at du and has extensive experience in commercial marketing and strategy across various telecommunications companies. He currently chairs the board of Digital Boost and has held significant roles at organizations such as Vodafone, BT, and Caltex Australia.
Work at du
Edward Goff serves as the Head of (SVP) Commercial Strategy and Planning at du since 2021. In this role, he focuses on developing and implementing strategies that enhance customer satisfaction and drive commercial success. His extensive experience in leading commercial strategy across various brands positions him to effectively contribute to du's growth in the telecommunications sector.
Education and Expertise
Edward Goff holds a BA Hons in Economics from Kingston University, where he studied from 1990 to 1993. He furthered his education at Stanford Graduate School of Business, completing the Stanford Executive Program in 2011. Additionally, he studied Digital Strategies for Business at Columbia Business School from 2021 to 2022. His educational background complements his expertise in developing premium value growth strategies and leading commercial operations.
Background
Edward Goff has a diverse professional background with extensive experience in the telecommunications and marketing sectors. He has held various leadership positions at major companies, including Vodafone, BT, and EE. His career spans multiple roles, including Chief Commercial Officer and Director of Commercial Marketing, showcasing his ability to drive business success across different markets.
Achievements
Throughout his career, Edward Goff has established strong, diverse teams that achieve ambitious goals. He is known for transforming business operations and simplifying complex processes in the telecommunications, financial services, and media industries. His leadership at Digital Boost focuses on enhancing digital skills and capabilities, reflecting his commitment to fostering growth in the digital landscape.
Previous Positions
Before his current role at du, Edward Goff held several significant positions. He was the Chief Marketing Officer at Caltex Australia for a brief period in 2014 and served as Chief Operating Officer at Quickflix Limited from 2014 to 2015. His tenure at Vodafone included various managerial roles, such as General Manager for Consumer Markets and Business Markets, spanning from 2003 to 2013.