Firas Asidy
About Firas Asidy
Firas Asidy is an Information Architect Manager at Du in Dubai, United Arab Emirates, where he has worked since 2015. He has over nine years of experience in user experience and social media management, with a background that includes roles at Ogilvy & Mather and Perform Group.
Work at du
Firas Asidy has been serving as the Information Architect Manager at du since 2015. In this role, he focuses on developing and implementing information architecture strategies that enhance user experience across various digital platforms. His tenure at du spans over nine years, during which he has contributed to the organization’s commitment to providing high-quality telecommunications services in Dubai, United Arab Emirates.
Previous Experience at Ogilvy & Mather
Prior to his current position, Firas worked at Ogilvy & Mather as a User Experience and Social Media Manager from 2013 to 2015. During his two years in New York, he was responsible for enhancing user engagement through effective social media strategies and user experience design, contributing to the agency's reputation in the competitive marketing landscape.
Career Background in User Experience
Firas has a diverse background in user experience, having worked as a User Experience Architect at Perform Group from 2011 to 2012 in London. His career also includes a role as a User Experience Designer at Great Fridays from 2009 to 2011. Additionally, he gained experience as a Web User Tester at HSBC for four months in 2009. This extensive background has equipped him with a solid foundation in user interface design and usability.
Education and Expertise
Firas holds a Bachelor of Arts degree in Multimedia from The Manchester Metropolitan University, where he studied from 2006 to 2009. His educational background supports his expertise in user interface design, wireframes, prototypes, user profiling, and user needs analysis. He has developed skills in mobile app and website development, accessibility, and usability, contributing to his comprehensive understanding of user experience.
Specializations and Skills
Firas specializes in various aspects of user experience, including customer journeys, stakeholder management, and usability testing. His expertise extends to responsive design, heuristic evaluations, and e-commerce strategies. With over nine years of experience, he focuses on creating interactions that align with both user and business needs, ensuring effective and engaging digital experiences.