Karim Benkirane
About Karim Benkirane
Karim Benkirane serves as the Chief Commercial Officer at du in the United Arab Emirates and has held the position since 2020. He also acts as the CEO of Virgin Mobile Middle East & Africa in Saudi Arabia, a role he has maintained since 2013.
Work at du
Karim Benkirane has served as the Chief Commercial Officer at du since 2020. In this role, he is responsible for the Commercial Strategy and Planning within the United Arab Emirates. He manages multiple segments, including the Mass Segment, Home & Premium Segment, Soho & SE Segment, ME & LE Segment, and Government & Key Accounts. His leadership extends to Brand & Marketing Communication and International Wholesale, overseeing a business size exceeding $3 billion.
Current Role at Virgin Mobile Middle East & Africa
In addition to his position at du, Karim Benkirane has been the CEO of Virgin Mobile Middle East & Africa in Saudi Arabia since 2013. His tenure in this role spans over 11 years, contributing to the growth and strategic direction of the company in the region.
Education and Expertise
Karim Benkirane has a strong educational background with studies at prestigious institutions. He attended the Indian Institute of Management Bangalore, HEC Paris, and the University of California, Berkeley. This diverse academic foundation supports his expertise in commercial strategy and management in the telecommunications sector.
Previous Experience in Telecommunications
Prior to his current roles, Karim Benkirane held significant positions in the telecommunications industry. He served as CEO at KPN from 2009 to 2013 in the Paris Area, France. He was also the Chief Commercial Officer at Telecom Italia from 2004 to 2009 and worked as Business Unit Director at Central Telecom from 2000 to 2004, both in the Paris Area.
Language Proficiency
Karim Benkirane is fluent in three languages: Arabic, French, and English. This linguistic ability enhances his communication skills and effectiveness in diverse business environments.