Kristine Pitts
About Kristine Pitts
Kristine Pitts is the Director of Digital UX and Creative at du, based in Dubai, United Arab Emirates. With over 16 years of industry experience, she specializes in designing service solutions and digital products, drawing on insights from diverse sectors.
Work at du
Currently, Kristine Pitts serves as the Director of Digital UX and Creative at du, a position she has held since 2022. In this role, she focuses on enhancing user experience and creative strategies within the digital landscape. Her work involves leveraging customer insights to design and improve service solutions and digital products. This position builds on her extensive background in user experience and digital consultancy.
Previous Experience at ExperienceLab
Before joining du, Kristine Pitts worked at ExperienceLab in various capacities. She served as the Director for the Middle East from 2020 to 2022, where she led projects in Dubai. Prior to that, she held the position of Head of Practice from 2018 to 2020 and was a Principal UX Consultant from 2014 to 2018, both based in London. Her roles involved significant contributions to user experience design across multiple sectors.
Education and Expertise
Kristine Pitts has a strong educational background. She completed the Oxford Executive Leadership Programme at Saïd Business School, University of Oxford in 2021. Additionally, she earned a Master of Science in Innovation, Creativity, and Leadership from City University London between 2010 and 2012. Her undergraduate degree is a Bachelor of Science in Business Computing Systems, obtained from City, University of London from 2002 to 2006. This academic foundation supports her expertise in user experience and digital product design.
Industry Experience
With over 16 years of industry experience, Kristine Pitts has worked in both academic and consultancy roles. Her career includes significant positions in London and Dubai, where she has developed a specialization in designing service solutions and digital products. She has collaborated with clients across various industries, including health, media, insurance, finance, outsourcing services, online retail, and transport.
Leadership Background
Kristine Pitts possesses over 5 years of leadership experience in her field. Her roles in both London and Dubai have involved guiding teams and projects focused on user experience and digital innovation. This leadership experience is complemented by her educational qualifications and extensive industry knowledge, enabling her to effectively manage and direct initiatives in digital UX and creative strategies.