Laetitia Martins
About Laetitia Martins
Laetitia Martins serves as the Brand Development Director at du, a position she has held since 2018. She has extensive experience in brand management and communications, having worked with several prominent companies across the Middle East and Africa.
Work at du
Laetitia Martins has been serving as the Brand Development Director at du since 2018. In this role, she is responsible for overseeing brand strategy and development initiatives within the organization. Her tenure at du has focused on enhancing brand visibility and aligning marketing strategies with corporate objectives. She has contributed to various projects aimed at strengthening du's market position in the telecommunications sector.
Education and Expertise
Laetitia Martins holds multiple degrees in business and communications. She studied at iicp, where she achieved both a master's and a bachelor's degree from 2007 to 2009. Following this, she attended Neoma Business School and completed a master's program from 2009 to 2010. Additionally, she studied at Ecole des Hautes Etudes Commerciales from 2015 to 2016. Her educational background equips her with a strong foundation in brand management and strategic communications.
Background
Laetitia Martins has a diverse professional background in brand management and communications. She began her career at Total as a Commercial Communications Officer for Africa and Middle East subsidiaries from 2005 to 2007. She then worked at DDB Paris as a Business Development and Communications Manager from 2007 to 2009. Following that, she served as Country Brand Manager for Africa and Middle East subsidiaries at Orange from 2009 to 2011. She also held the position of Group Brand and Communications Senior Consultant at Ooredoo from 2013 to 2016.
Previous Roles and Experience
Before her current role at du, Laetitia Martins gained significant experience in brand strategy and business development. She worked as the Brand Strategy and Business Development Director at JansenHarris in Dubai from 2016 to 2017. Her extensive experience across various industries has provided her with insights into effective brand management and strategic communication practices.