Lekha Dhanecha
About Lekha Dhanecha
Lekha Dhanecha serves as the Manager of Brand & Marketing Communications at du in Dubai, where she has worked for 18 years. She specializes in brand development, communication strategies, and managing diverse teams within the telecommunications sector.
Work at du
Lekha Dhanecha has been employed at du since 2006, serving as the Manager of Brand & Marketing Communications. Over her 18-year tenure in Dubai, she has developed a strong partnership network in the Middle East, focusing on bespoke co-branded activations. Her role involves managing diverse teams and marketing budgets, ensuring effective communication strategies within the telecommunications sector. Lekha specializes in devising and executing annual communication plans, contributing to the overall brand strategy of du.
Education and Expertise
Lekha Dhanecha studied at Nagpur University, where she earned a Bachelor of Commerce (B.Com.) degree from 2002 to 2003. Prior to this, she completed her Secondary School Certificate (SSC) at J. N. Tata Parsi Girls High School in Nagpur, India, from 1997 to 1998. Her educational background has equipped her with a solid foundation in commerce, which she applies in her marketing and communications roles. Lekha possesses hands-on experience in strategic, tactical, and digital marketing.
Background
Lekha Dhanecha has over 15 years of experience in brand development strategies and comprehensive marketing functions. She has a proven track record of managing successful ROI-driven campaigns and excels in cross-functional teams to achieve common goals. Her multicultural experience enhances her ability to navigate diverse markets and consumer behaviors, making her an asset in the telecommunications industry.
Achievements
Throughout her career, Lekha Dhanecha has demonstrated innovation and creativity in her work. She is well-versed in social media content development, distinguishing between organic and promotional strategies. Her expertise in managing diverse teams and marketing budgets has led to the successful execution of various marketing initiatives. Lekha's ability to devise and implement effective communication plans has significantly contributed to the brand positioning of du in the competitive telecommunications landscape.