Mohamed El Hefnawy

Mohamed El Hefnawy

Franshice Area Manager @ du

About Mohamed El Hefnawy

Mohamed El Hefnawy is a Franchise Area Manager currently working at du in Dubai, United Arab Emirates. He has a background in retail management, having held various positions at Axiom Telecom and Vodafone, and holds an MBA in Retail Management.

Work at du

Mohamed El Hefnawy has been serving as a Franchise Area Manager at du since 2017. In this role, he oversees operations across 32 du Telecom Franchise Stores in the United Arab Emirates. His responsibilities include managing a diverse workforce of 210 staff members from various nationalities. Under his leadership, the franchise has expanded its retail operations by adding 10 new stores in the past three years. His focus on team development and sales growth has contributed to the overall success of the franchise.

Previous Experience at Axiom Telecom

Prior to his current role at du, Mohamed El Hefnawy worked at Axiom Telecom. He served as a Retail Store Manager from 2017 to 2019 in Dubai, United Arab Emirates. Following this position, he transitioned to the role of Assistant Sales Manager in 2019, where he has continued to develop his skills in sales management and team leadership. His tenure at Axiom Telecom has provided him with valuable experience in retail operations.

Career Background at Vodafone and Carrefour

Mohamed El Hefnawy's career in retail began at Vodafone, where he worked as a Retail Store Manager from 2014 to 2017 in Alexandria, Egypt. He managed store operations and contributed to sales performance during his three-year tenure. Before Vodafone, he was a Sales Team Leader at Carrefour from 2011 to 2014, where he gained experience in team management and customer service.

Education and Expertise

Mohamed El Hefnawy holds a Master of Business Administration (MBA) in Retail Management, which he is pursuing at the Arab Academy for Science, Technology and Maritime Transport from 2023 to 2025. He also earned a Bachelor’s Degree in Greek and Roman Archaeology from Alexandria University, completing his studies from 2009 to 2013. His educational background supports his expertise in retail management and business operations.

Achievements and Awards

In 2023, Mohamed El Hefnawy received the 'Manager of the Year' award for his exceptional results in sales growth and team development. He has successfully implemented innovative training programs tailored to the needs of his team members, leading to high retention rates and a motivated workforce. His leadership in hiring and onboarding over 100 new staff members has contributed to the seamless integration of new employees into the organization.

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