Muhammad Danish

Muhammad Danish

Product Design Lead, Design System Greenfield, Digital Transformation @ du

About Muhammad Danish

Muhammad Danish is a Product Design Lead specializing in Design Systems and Digital Transformation at du in Dubai, United Arab Emirates. He has extensive experience in product design, having worked at various companies including Figma, instaMek, and dubizzle, and holds a Bachelor of Science in Computer Software Engineering.

Work at du

Muhammad Danish serves as the Product Design Lead for the Design System - Greenfield, Digital Transformation at du, a telecommunications company in Dubai, United Arab Emirates. He has held this position since 2021, contributing to the development of innovative design solutions that align with the company's digital transformation goals. In this role, he is responsible for building product roadmaps and ensuring project completion within deadlines. His leadership in design is focused on enhancing user experience and meeting business KPIs.

Current Role at Figma

In addition to his role at du, Muhammad Danish has been working as a Community Advocate at Figma since 2021. His work involves engaging with the Figma community and promoting best practices in design. This position allows him to leverage his expertise in product design and user experience while fostering collaboration within the design community in the United Arab Emirates.

Education and Expertise

Muhammad Danish obtained a Bachelor of Science in Computer Software Engineering from the International Islamic University, Islamabad, completing his studies from 2008 to 2012. He also studied Human-Computer Interaction at The Interaction Design Foundation. His educational background provides a strong foundation for his work in product design and user experience, equipping him with the skills necessary to analyze workflows and implement process improvements.

Professional Background

Muhammad Danish has a diverse professional background in product design, having worked in various roles across multiple companies. He served as a Lead Product Designer at instaMek and Aven in 2019, and as a Senior Product Designer at dubizzle and Bayut.com in 2021. His experience also includes a two-year tenure as a Senior Product Designer at Motive and a UI/UX Design Consultant role at Serene Technologies from 2015 to 2019. This extensive experience has allowed him to mentor teams and promote user-centric design methodologies.

Achievements in Design Methodology

Throughout his career, Muhammad Danish has promoted the atomic design methodology to enhance product strategy and vision. He serves as the primary point of escalation for problem-solving issues, utilizing innovative solutions that positively impact business KPIs. His analytical skills enable him to assess performance and productivity, identifying opportunities for process improvements within design workflows.

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