Muhammad Farooq Faraz
About Muhammad Farooq Faraz
Muhammad Farooq Faraz serves as the Manager of Digital Performance & Transformation, Digital Experience at du, where he oversees various digital marketing channels. With a background in data analysis and marketing, he has contributed to the development of digital strategies aimed at enhancing online sales and customer engagement.
Work at du
Muhammad Farooq Faraz has been employed at du since 2016, holding the position of Manager Digital Performance & Transformation, Digital Experience. In this role, he oversees various digital marketing channels, including PPC, SEO, Display, affiliates, email marketing, and social media. He has developed and implemented a digital roadmap and strategy aimed at increasing online sales and revenue. Additionally, he collaborates with internal teams to integrate innovative ideas into product development, launches, and online campaigns. His responsibilities also include defining yearly digital campaign roadmaps and budgets aligned with digital KPIs.
Previous Experience
Prior to his current role at du, Muhammad Farooq Faraz worked at Mobilink in various capacities. He served as Team Lead BI Reporting & Data Analysis from 2010 to 2013 and as a BI, DWH & Solution Development Analyst from 2006 to 2010. His experience also includes a position as a Revenue Assurance Specialist at du from 2013 to 2016. Earlier in his career, he worked as a System Administrator at Prime Commercial Bank from 2004 to 2006. This diverse background has contributed to his expertise in digital performance and transformation.
Education and Expertise
Muhammad Farooq Faraz holds an MBA in Marketing & Finance from the Lahore School of Economics, where he studied from 2006 to 2008. He also earned a Bachelor of Science in Computer Science from the University of the Punjab, Lahore, completing his studies from 2001 to 2004. His educational background provides a strong foundation for his work in digital marketing and performance analysis, enabling him to effectively analyze digital campaigns, user behavior, customer journeys, and campaign attribution.
Digital Marketing Strategy Development
At du, Muhammad Farooq Faraz is responsible for developing and implementing digital marketing strategies that enhance online sales and revenue. He defines yearly digital campaign roadmaps and budgets in collaboration with agencies and channels, ensuring alignment with digital KPIs. His analytical approach allows him to perform in-depth analyses of digital campaigns, user behavior, and customer journeys, which informs decision-making and strategy adjustments.