Mujeeb Sharief
About Mujeeb Sharief
Mujeeb Sharief is a Specialist in Digital Marketing, focusing on Email, Analytics, and Search at du since 2017. He has a background in commerce and has significantly improved email marketing metrics and organic traffic through effective strategies and advanced analytics tools.
Work at du
Currently, Mujeeb Sharief serves as a Specialist in Digital Marketing (Email/Analytics & Search) at du, a position he has held since 2017. In this role, he focuses on optimizing email marketing campaigns and enhancing search engine visibility. Prior to this, he worked at du as a Digital Design & Content Management Specialist for ten years, from 2007 to 2017. His extensive experience at du has enabled him to develop and implement effective digital marketing strategies.
Education and Expertise
Mujeeb Sharief completed his Bachelor of Commerce (B.Com) at Bangalore University, where he studied subjects including English, Commerce, Accounts, and Economics from 1997 to 1999. He furthered his education at the PG Center in Kolar, reinforcing his foundation in commerce. His academic background supports his expertise in digital marketing, particularly in analytics and email marketing.
Digital Marketing Achievements
In his role at du, Mujeeb Sharief manages over 400 branded keywords that rank in the top five search results and more than 75 non-branded keywords on the first page. He has achieved an average open rate of 38% and a click-through rate of 4% for email marketing campaigns, exceeding the telecommunications industry standard. His efforts in SEO have led to an increase in organic traffic by 11% year-over-year for consumer segments and 17% for business segments.
Analytics and Optimization Techniques
Mujeeb Sharief employs advanced analytics tools such as Google 360, Data Studio, and Supermetrics Data Grabber to conduct comprehensive digital reporting and analysis. He utilizes A/B testing to optimize email campaign performance, which enhances customer engagement and refines segmentation strategies. His analytical approach contributes to the effectiveness of digital marketing initiatives.