Natasha Sbeih
About Natasha Sbeih
Natasha Sbeih is a Segment Marketing Manager at du in Dubai, United Arab Emirates, with over a decade of experience in the telecommunications industry, specializing in loyalty and retention strategies. She has held various marketing roles at notable companies, including Zain Jordan and TRACCS, and possesses strong skills in analytics and business planning.
Work at du
Natasha Sbeih has been serving as the Segment Marketing Manager at du since 2020. In this role, she operates in a hybrid work environment in Dubai, United Arab Emirates. Her responsibilities include overseeing marketing strategies tailored to specific customer segments, leveraging her extensive experience in the telecommunications industry. Natasha has contributed to the development and execution of marketing initiatives that align with the company's growth objectives.
Education and Expertise
Natasha Sbeih studied Marketing at the University of Jordan, where she achieved a GPA of 3.3 from 2006 to 2010. Prior to her university education, she attended Fransiscan Sisters School, focusing on the Scientific Stream and achieving a Tawjihi GPA of 88.6. Her educational background supports her expertise in commercial planning, analytics, and forecasting, which are critical for effective business planning and budgeting.
Background
Natasha Sbeih has over a decade of experience in the telecommunications sector. She began her career as a Call Center Representative for Internet Services at Zain from 2008 to 2009. She then progressed to various roles, including Corporate Marketing Officer and Customer Value Management Team Leader at Zain Jordan, where she worked from 2010 to 2020. Her early experience includes a brief tenure as a Marketing Coordinator at Ibrahim & Khalid Abu Shaqra & Partners Co. and as an Account Executive at Trans-Arabian Creative Communications (TRACCS).
Achievements
Throughout her career, Natasha Sbeih has been recognized for her leadership abilities and her proactive approach as a team player. She specializes in loyalty and retention strategies, targeted acquisition, and churn management. Her expertise in managing profit and loss (P&L) and executing growth strategies has contributed to her effectiveness in various marketing roles within the telecommunications industry.