Rakesh Sharma
About Rakesh Sharma
Rakesh Sharma is a Manager of Data Science at du, where he has significantly improved customer retention and acquisition through advanced analytics and machine learning techniques. He has a diverse background in data science and software engineering, with previous roles at TRANSFORM VC, VU Venture Partners, and Bahri, among others.
Work at du
Rakesh Sharma has been employed at du as Manager Data Science since 2019. In this role, he has developed churn prediction models using GradientBoosting method-based ensembling techniques, which led to a 30% reduction in annual churn for enterprise customers. He implemented advanced analytics methods, including PCA and multi-factor analysis, which contributed to a 3% annual increase in du's customer base compared to competitors. Additionally, he led the development of Gaussian Mixture Models for customer segmentation, significantly reducing campaign management time from 2 months to 5 days and increasing customer acquisition by 22%. His contributions also include improving du's big data platform by reducing ETL job processing time by 40% using PySpark.
Previous Experience in Data Science and Analytics
Before joining du, Rakesh Sharma held various positions in data science and analytics. He worked as a Data Scientist at Bahri from 2017 to 2019, where he contributed to data-driven projects. He also served as Lead Consultant - Big Data Analytics at ITC Infotech for one year and as Senior Big Data Analyst at UST Global. His experience includes roles as Senior Software Engineer at UST Global and Infosys, where he focused on software development and big data solutions. He briefly worked as a Venture Investor at VU Venture Partners in 2023.
Education and Expertise
Rakesh Sharma has a strong educational background in management and technology. He studied at MIT Sloan School of Management, where he completed a course on Artificial Intelligence - Implications for Business Strategy in 2024. He holds a Master of Business Administration (MBA) from the Jack Welch Management Institute, achieved in 2023, and a Master of Computer Applications (MCA) from Indira Gandhi National Open University, completed in 2017. He also earned a Master of Science in Financial Engineering from WorldQuant University, which he is expected to complete in 2024. Additionally, he has a B.Sc. in Physics from Mahatma Gandhi University.
Achievements in Data Science
Throughout his career, Rakesh Sharma has achieved significant milestones in data science. At du, he enhanced marketing ROI by 6% through the deployment of topic modeling using LDA and modern LLM stacks like BERT for marketing campaigns. He developed a geospatial tech stack and spatial inference models that generated an additional AED 2 million in annual revenue potential. His work on customer segmentation and churn prediction has had a measurable impact on du's operational efficiency and customer retention strategies.