Rasha Badawy
About Rasha Badawy
Rasha Badawy is a Senior Manager with extensive experience in the telecommunications and loyalty program sectors. She has played a significant role in enhancing customer engagement through innovative loyalty solutions at EITC UAE and du in Dubai.
Work at du
Rasha Badawy has been employed at du since 2010, serving as a Senior Manager. In this role, she has contributed to various initiatives aimed at enhancing the company's loyalty programs. Her responsibilities include overseeing the development of strategies that align with the company's goals and objectives. She has played a significant role in integrating new partnerships and offers to improve customer engagement and satisfaction.
Previous Experience at Mobinil
Rasha Badawy worked at Mobinil from 2000 to 2005, holding the position of Senior Manager in the Prepaid Segment. During her tenure, she was instrumental in developing strategies for prepaid services. She also worked at Mobinil from 2003 to 2006, where she continued to focus on the prepaid segment, contributing to the company's growth and service diversification.
Education and Expertise
Rasha Badawy earned her Bachelor of Arts in Business Administration with a specialization in Finance and Marketing from The American University in Cairo, where she studied from 1994 to 1999. Prior to this, she completed her high school education at the German School in Cairo, achieving a High School Diploma from 1982 to 1994. Her academic background has equipped her with the skills necessary for her roles in management and strategy development.
Achievements in Loyalty Programs
In her current role at EITC UAE, Rasha Badawy has spearheaded the development of a hybrid loyalty platform that emphasizes cost efficiency and profit maximization. She has successfully negotiated partnerships with major OTT platforms, including Netflix and Amazon Prime, to enhance loyalty program offerings. Additionally, she led the initiative to integrate the Entertainer's 'Buy 1 Get 1 Free' B2B offers into the loyalty program, providing added value for customers.
Vendor Management and Workshops
Rasha Badawy has conducted comprehensive workshops aimed at evaluating and selecting vendors for the development and management of loyalty platforms. She utilized a competitive RFP process to ensure that the best vendors were chosen, demonstrating her commitment to quality and strategic vendor partnerships.