Ritesh Purohit
About Ritesh Purohit
Ritesh Purohit serves as the Director of Marketing at du in the UAE, where he has worked since 2015. He has extensive experience in marketing and product management across various telecommunications companies and holds a PGDM in Marketing from T A Pai Management Institute.
Work at du
Ritesh Purohit has served as the Director of Marketing at du since 2015. In this role, he leads marketing initiatives specifically targeting the Youth and Expat segments in the UAE. His responsibilities include developing data-driven marketing strategies that align with the company's goals. Purohit has held roles with P&L responsibility, focusing on subscription-related services, customer acquisitions, revenue enhancement, business planning, and strategy development.
Previous Experience in Telecommunications
Before joining du, Ritesh Purohit accumulated extensive experience in the telecommunications sector. He worked at Emirates Telecommunication Corp - Etisalat from 2008 to 2015 in mobile prepaid marketing. Prior to that, he was a Product Manager for Customer Acquisitions at Bharti Airtel in 2003-2004 and held a role as a Product Manager for Postpaid Business at Hutchison Essar from 2004 to 2006. His early career included a position as Manager for Customer Retention & Revenue Enhancement at BPL Mobile from 2001 to 2003.
Education and Expertise
Ritesh Purohit earned a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing from T A Pai Management Institute, where he studied from 1999 to 2001. He also completed his early education at Frank Anthony Public School. Purohit specializes in data-driven marketing strategies, particularly for fast-growing industries, which informs his approach to marketing at du.
Career Progression in Marketing
Ritesh Purohit's career in marketing began at wep peripherals ltd., where he served as Marketing Manager for Managed Printing Services from 2006 to 2008. His roles have consistently involved responsibilities for customer retention, revenue enhancement, and product management across various companies in the telecommunications sector. His diverse experience has contributed to his current position at du.
Personal Interests
Outside of his professional endeavors, Ritesh Purohit has a passion for photography and reading. He humorously acknowledges his 'superpower' of killing indoor plants and his tendency to collect books faster than he can read them. These interests reflect his creative side and personal pursuits beyond his marketing career.