Sabrina Lee
About Sabrina Lee
Sabrina Lee is the VP of Customer Experience at du, with a strong background in digital customer experience and integrated marketing across various international markets. She has held leadership roles at Vodafone, FarEasTone Telecom, and other companies, and has a solid educational foundation in communications and philosophy.
Work at du
Sabrina Lee has been serving as the Vice President of Customer Experience and Customer Experience Lead at du since 2020. In this role, she is responsible for enhancing customer interactions and ensuring a seamless experience across various channels. Her leadership focuses on attracting and mentoring talent in the customer experience domain, driving initiatives that prioritize customer satisfaction and engagement.
Previous Experience at Vodafone
Before joining du, Sabrina Lee worked at Vodafone as the Group Head of Digital Customer Experience and Channel Management from 2004 to 2018. During her 14 years in this role, she was based in London, United Kingdom. Her responsibilities included overseeing digital customer experience strategies and managing various channels to enhance customer engagement.
Background in Telecommunications
Sabrina Lee has a diverse background in telecommunications, having held significant positions at various companies. After her tenure at Vodafone, she served as the VP of Brand & PR Communication at FarEasTone Telecom in Taipei City, Taiwan, from 2018 to 2020. Her experience also includes roles at SingTel and MediaCorp Pte Ltd, where she focused on marketing and customer strategy.
Education and Expertise
Sabrina Lee studied at Auckland University of Technology, where she earned a Graduate Diploma in Communications and Public Relations from 1997 to 1999. She also holds a Bachelor of Arts in Philosophy from Soochow University, obtained from 1991 to 1994. Her educational background supports her extensive experience in customer-centric marketing and digital strategies.
Achievements in Customer Experience
Sabrina Lee has driven digital-led integrated marketing agendas across more than 30 countries, showcasing her expertise in customer experience. She has implemented customer-centric omni-channel designs for both B2B and B2C markets. Her approach utilizes customer insights and data analytics to develop tailored digital strategies, integrating resources such as UX, SEO, and social media.