Saima Fatema
About Saima Fatema
Saima Fatema is the Enterprise & ICT Marketing & Communications Manager at du, where she has worked since 2016. She has a strong background in marketing, having held leadership roles at Emitac Mobile Solutions and Etisalat, and has received multiple awards for her contributions to the field.
Work at du
Saima Fatema has been serving as the Enterprise & ICT Marketing & Communications Manager at du since 2016. In this role, she has been instrumental in leading marketing communications for various innovative projects, including Smart City Solutions and emerging technologies such as Blockchain and AI. Under her leadership, the ICT team achieved notable recognition, winning awards such as 'The Best Smart City Initiative' at the Telecom Review Summit 2016 and 'Digital Excellence in Telecoms' at the CDO Conclave 2017. She has also managed significant projects like Dubai Pulse in collaboration with Smart Dubai and the Dubai Future Accelerator with the Dubai Future Foundation.
Previous Experience at Emitac Mobile Solutions
Before joining du, Saima Fatema worked at Emitac Mobile Solutions LLC (EMS) as the Head of Marketing and Corporate Communications from 2010 to 2016. During her six years in this role, she was responsible for developing and implementing marketing strategies that enhanced the company's brand presence in Dubai. Her leadership in marketing initiatives contributed to the overall growth and visibility of EMS in the competitive mobile solutions market.
Career at Etisalat
Saima Fatema's career includes a significant tenure at Etisalat, where she served as Brand Manager from 2004 to 2010 in Pakistan. In this position, she was tasked with managing the brand's image and marketing strategies, which played a crucial role in establishing Etisalat's presence in the telecommunications sector. Her experience at Etisalat laid a strong foundation for her subsequent roles in marketing and communications.
Educational Background
Saima Fatema holds a Master of Business Administration (MBA) with a focus on Marketing from the Institute of Business Administration. She completed her MBA after achieving a Bachelor of Business Administration (BBA HONS.) from the same institution, where she studied from 1999 to 2001. Her educational background in business and marketing has equipped her with the skills necessary for her roles in marketing and communications across various organizations.
Achievements and Awards
Throughout her career, Saima Fatema has received several accolades for her contributions to marketing and communications. Notably, she received the Spotlight Award within six months of joining du for her leadership and execution at GITEX 2017. Her team’s accomplishments include winning prestigious awards such as 'The Best Smart City Initiative' and 'Digital Excellence in Telecoms', highlighting her effective leadership in the ICT sector.