Sara Al Muhairi
About Sara Al Muhairi
Sara Al Muhairi is a Manager of Large Enterprise Marketing Communications at du, where she has worked since 2017. She has extensive experience in managing device launches for enterprise clients and overseeing digital communication strategies.
Work at du
Sara Al Muhairi has been with du since 2011, holding various positions within the Large Enterprise Marketing division. She began her career at du as a Specialist in Large Enterprise Marketing, where she worked for four years until 2015. Following this role, she served as Manager of Large Enterprise Marketing for two years. Since 2017, she has held the position of Manager for Large Enterprise Marketing Communications. In her current role, she manages the launch of devices for enterprise clients and oversees social media and digital communication strategies.
Education and Expertise
Sara Al Muhairi completed her high school education at Dubai International School, earning a High School Diploma from 1993 to 2006. She then pursued higher education at Zayed University, where she studied Marketing and obtained a Bachelor's degree in Business Sciences from 2006 to 2010. Her educational background provides a strong foundation for her expertise in marketing communications, particularly within the enterprise sector.
Background
Sara Al Muhairi began her professional career with an internship at Emirates in 2010, where she worked in Skywards Partnerships for two months. This experience set the stage for her subsequent roles in marketing, particularly in the telecommunications industry. Her tenure at du has encompassed various responsibilities, allowing her to develop a comprehensive understanding of enterprise marketing.
Achievements
In her role at du, Sara Al Muhairi is responsible for managing end-to-end campaign management, which includes collaborating with media, creative, and PR agencies. She also oversees the planning and execution of retail and shopper communication plans targeting B2B2C customers. Additionally, she manages the launch of devices for enterprise clients in partnership with major brands like Apple and Samsung, showcasing her ability to handle high-profile projects.