Simi Anthraper
About Simi Anthraper
Simi Anthraper serves as the Director of Pricing, Commercial Strategy, and Planning at du, bringing over a decade of experience in the telecommunications sector. She has held various leadership positions at du and previously worked at airtel and Idea Cellular Ltd, combining her technical background in industrial engineering with strategic expertise in marketing management.
Work at du
Currently, Simi Anthraper serves as the Director of Pricing, Commercial Strategy and Planning at du, a role she has held since 2020. Prior to this position, she worked as the Head of Pricing and Planning for the Consumer Business at du from 2019 to 2020. Additionally, she was a Senior Manager in Consumer Pricing from 2011 to 2018. Throughout her tenure at du, she has focused on defining and driving the pricing strategy for EITC, emphasizing portfolio consistency, value creation, and profit margin improvement.
Education and Expertise
Simi Anthraper holds a Bachelor of Technology (BTech) in Industrial Engineering from the College of Engineering, Trivandrum. She further enhanced her qualifications with a Post Graduate Diploma in Business Management (PGDBM) in Marketing/Marketing Management from the Indian Institute of Management, Kozhikode, completed between 2002 and 2004. Her educational background provides her with a strong foundation in both technical and strategic aspects of business.
Background
Simi Anthraper has over a decade of experience in the telecommunications sector. Before joining du, she worked at Airtel as Deputy General Manager of Acquisitions from 2006 to 2010 in Bengaluru, Karnataka, India. She also held the position of Senior Product Marketing Manager at Idea Cellular Ltd from 2000 to 2006. Her diverse experience across major telecommunications companies has contributed to her expertise in pricing and commercial strategy.
Achievements
Throughout her career, Simi Anthraper has held multiple leadership roles within du, showcasing a progressive career path. She has been instrumental in shaping the pricing strategy for EITC, focusing on key areas such as portfolio consistency and profit margin improvement. Her extensive experience in pricing and commercial strategy within the telecommunications industry has positioned her as a knowledgeable leader in her field.