Azad Abbasi Ruby
About Azad Abbasi Ruby
Azad Abbasi Ruby is the User Insights Team Lead at DuckDuckGo, where he has worked since 2018. He has extensive experience in developing marketing strategies for Fortune 500 brands and holds multiple degrees in psychology and marketing.
Work at DuckDuckGo
Azad Abbasi Ruby has served as the User Insights Team Lead at DuckDuckGo since 2018. In this role, they focus on understanding user behavior and preferences to enhance the company's offerings. Their work involves analyzing data to identify consumer trends and providing actionable insights that inform product development and marketing strategies.
Education and Expertise
Azad Abbasi Ruby holds a Bachelor of Arts (B.A.) in Film/Cinema/Video Studies from Smith College, which they attended from 2006 to 2010. They furthered their education by obtaining a Master's Degree in Psychology from Madonna University between 2011 and 2013. Additionally, they completed a Master of Science (M.S.) in Integrated Marketing Communications at Northwestern University from 2014 to 2017. This diverse educational background supports their expertise in user insights and behavioral science.
Professional Background
Prior to their current role at DuckDuckGo, Azad Abbasi Ruby gained experience in various positions within the marketing industry. They worked at Ignite Social Media as a Strategist and Manager of Community Management from 2015 to 2016 and previously as a Strategist for four months in 2014. They also served as Digital Engagement Manager at Reverie from 2016 to 2018. Their early career included a role as a Psychologist at Development Centers, Inc. from 2013 to 2014.
Achievements in Marketing
Azad Abbasi Ruby has developed marketing and consumer engagement strategies for a range of Fortune 500 brands, including notable companies such as IKEA, Lexus, and Procter & Gamble. Their approach integrates behavioral science to create empathic and actionable data analytics, which helps in identifying consumer trends and enhancing brand engagement.
Skills in Data Analytics
Azad Abbasi Ruby utilizes a combination of quantitative research skills and behavioral economics in their work. This skill set enables them to glean human insights effectively, contributing to their ability to create strategies that resonate with consumers. Their clinical experience further enriches their understanding of human behavior, enhancing their insights into consumer needs and preferences.