Mohammed Safwan
About Mohammed Safwan
Mohammed Safwan is a Performance Marketing Manager at Dukaan, where he has worked since 2021. He has extensive experience in marketing and product development, having held various roles at companies such as Bro4u.com and Nanocart.
Current Role at Dukaan
Mohammed Safwan serves as the Performance Marketing Manager at Dukaan, a role he has held since 2021. In this position, he focuses on developing and implementing marketing strategies that optimize return on investment. He is responsible for transitioning marketing campaigns from the learning phase to achieving optimal performance. His work involves running tests on ad copies, creatives, platforms, and demographics to enhance campaign effectiveness.
Previous Experience at Bro4u.com
Prior to his role at Dukaan, Mohammed Safwan worked at Bro4u.com in various capacities. He began as an Intern in 2017 for one month, then progressed to the position of Product Development Manager for eight months in 2017-2018. Following this, he served as a Business Analyst and Campaign Manager from 2018 to 2020 for two years, and briefly as a Business Analyst and Category Manager in 2020 for three months.
Experience at Nanocart
Mohammed Safwan was the Business Head and Digital Marketing Manager at Nanocart from 2020 to 2021. In this role, he managed business operations and directed digital marketing efforts, contributing to the company's marketing strategy and execution in Bengaluru, Karnataka, India.
Educational Background
Mohammed Safwan holds a Master of Business Administration (MBA) in Marketing from M.S. Ramaiah University of Applied Sciences, Bangalore. He completed this degree after earning a Bachelor of Business Administration (BBA) in Marketing/Marketing Management from Acharya Tulsi National College of Commerce, where he studied from 2012 to 2015.
Skills and Expertise
Mohammed Safwan possesses expertise in performance marketing, digital marketing strategies, and campaign management. He stays current with the latest trends, strategies, tools, and platforms in the marketing space, which enables him to effectively optimize marketing efforts and enhance overall performance.