Raz Zuaretz
About Raz Zuaretz
Raz Zuaretz serves as the Employer Brand and Internal Communications Lead at Earnix, where he focuses on enhancing employee engagement and brand visibility. He has a diverse background in marketing and communications, having held various roles in notable companies such as Playtika and Gindi Holdings Ltd.
Current Role at Earnix
Raz Zuaretz serves as the Employer Brand and Internal Communications Lead at Earnix, a position held since 2022. In this role, he focuses on enhancing the company's employer brand and internal communications strategies. He is responsible for building relationships with key stakeholders and employees to foster engagement within the organization. His work includes organizing and participating in events as part of public relations activities to improve brand visibility.
Previous Experience in Marketing and Communications
Prior to his current role, Raz Zuaretz held various positions in marketing and communications. He worked as a Lifecycle Marketing Manager at Playtika from 2019 to 2022, where he developed user journeys and analyzed campaign performance. He also served as a Marketing Project Manager at Gindi Holdings Ltd. from 2017 to 2019, and as a Content Manager at Ecaliptoos - Digital Advertising for six months in 2016. His experience includes managing vendors and developing external relations.
Education and Academic Background
Raz Zuaretz studied at Sapir College, where he earned a Bachelor's degree in Cultural Studies from 2013 to 2016. Additionally, he pursued studies in Graphic Design at the same institution from 2015 to 2016. His educational background provides a foundation for his expertise in marketing and communications.
Expertise in User Engagement and Content Creation
Raz Zuaretz has expertise in developing user journeys and analyzing campaign performance to enhance user acquisition, retention, and conversion rates. He supports and manages content creation across various mediums, including social media, email marketing, articles, and PR materials. His skills contribute to effective communication strategies and improved engagement with target audiences.
Event Management and Public Relations Skills
Throughout his career, Raz Zuaretz has organized and participated in events to enhance brand visibility and engagement. His role as Event Sales Manager at Fattal Hotel Chain from 2011 to 2012 involved coordinating events, which equipped him with skills in public relations and stakeholder engagement. He has a proven record of working with cross-company partners to coordinate PR activities.