Terri Thatcher
About Terri Thatcher
Terri Thatcher is the Head of Demand Generation at Earnup, where she has worked since 2019. She has extensive experience in demand generation and marketing, having held various roles at companies such as Mosaic, Credit.com, and On24.
Current Role at EarnUp
Terri Thatcher serves as the Head of Demand Generation at EarnUp, a position she has held since 2019. In this role, she is responsible for developing and executing strategies to drive demand and engagement for the company's services. Her focus includes optimizing marketing campaigns and enhancing customer acquisition efforts. Based in San Francisco, California, she has contributed to the growth and visibility of EarnUp in the financial technology sector.
Previous Experience in Demand Generation
Before joining EarnUp, Terri Thatcher held several roles in demand generation across different organizations. She worked at Mosaic from 2017 to 2019 as a Demand Generation professional, focusing on lifecycle marketing in a B2B2C context. Prior to that, she served as a Demand Generation Marketing Consultant at Curbside for a month in 2017, where she contributed to B2B marketing efforts. Her diverse experience has equipped her with a strong foundation in demand generation strategies.
Career Background in Marketing
Terri Thatcher has a robust background in marketing, having worked in various capacities since 2009. She was a Senior Manager of Engagement Marketing at Credit.com from 2014 to 2017, focusing on business-to-consumer marketing. Earlier in her career, she held the position of Email Campaign and Content Communications Manager at On24 from 2009 to 2011, where she managed B2B marketing communications. Her experience spans multiple industries and marketing disciplines.
Educational Background
Terri Thatcher studied at San Jose State University, where she earned a Bachelor of Arts degree. Her academic focus included Humanities, Sociology, and French. This educational background has provided her with a diverse perspective that informs her approach to marketing and demand generation.
International Experience in Marketing
Terri Thatcher has also gained international experience in marketing, having worked at Avanquest as an Online Marketing Manager in France from 2012 to 2014. In this role, she focused on business-to-consumer marketing strategies. Additionally, she served as a Senior Marketing Manager at Econoday from 2010 to 2012, where she was involved in business development efforts in a B2B context.