Lisa Simpson
About Lisa Simpson
Lisa Simpson is the Co-Founder and Chief Creative Officer of Easol, where she has significantly influenced the platform's creative direction since its establishment in 2017. With a background in youth activism and brand marketing, she has also co-created Rise Festival and launched various adventure travel experiences.
Work at Easol
Lisa Simpson has served as Co-Founder and Chief Creative Officer at Easol since 2017. In this role, she has played a crucial part in shaping the company's creative direction and has contributed to the development of innovative tools for experience businesses. Her work includes the creation of smart booking, payment, and marketing solutions that integrate seamlessly, enhancing the platform's functionality. Lisa was also involved in the launch of Easol's minimum viable product (MVP), with Beyond Sahara being the first experience sold on the platform.
Previous Experience
Before her role at Easol, Lisa Simpson co-founded Rise Festival, a prominent snowsports and music festival that attracted 5,000 attendees. She worked at ActionAid in various capacities, including Youth Activism & Events Officer from 2011 to 2014 and Brand Marketing Manager from 2014 to 2015. Additionally, she served as Creative Project Manager at Rough Hill Group from 2007 to 2011. Her diverse experiences have contributed to her expertise in event management and creative direction.
Education and Expertise
Lisa Simpson holds a Bachelor of Arts in English Language & Literature from The University of Sheffield, where she studied from 2002 to 2005. She furthered her education with a Master of Arts in Creative + Media Enterprises from the University of Warwick in 2006. In 2018, she completed a business program at Y Combinator. This educational background has equipped her with a strong foundation in both creative and business disciplines.
Achievements in Event Management
Lisa Simpson has made significant contributions to the event management sector through her involvement in various initiatives. She co-created Rise Festival, which has become a leading event in Europe, and launched Beyond Adventures, a series of adventure travel experiences in remote locations. Her efforts in these projects demonstrate her ability to innovate and enhance the experience for attendees.