Allison Heinekamp
About Allison Heinekamp
Allison Heinekamp serves as the Social Media & Earned Media Manager at Easterseals Crossroads, where she has worked since 2020. With a background in communications and experience in event coordination, she focuses on enhancing community engagement through social media strategies and analytics.
Work at Easterseals Crossroads
Allison Heinekamp has served as the Social Media & Earned Media Manager at Easterseals Crossroads since 2020. In this role, she has developed and implemented a comprehensive social media strategy that has significantly increased engagement across all platforms. She plays a key role in leveraging social media for community storytelling and advocacy, enhancing the organization's outreach and connection with the community.
Previous Experience
Prior to her current position, Allison worked at Ice Miller as a Client Relationship Specialist from 2011 to 2013. In this role, she focused on client engagement and relationship management in Indianapolis, IN. Additionally, she was employed at Easter Seals Crossroads as a Special Events Coordinator from 2007 to 2011, where she contributed to the planning and execution of various events.
Education and Expertise
Allison Heinekamp studied at Purdue University, where she earned a Bachelor of Arts (B.A.) degree with a major in Communications and a minor in Organizational Leadership Supervision (OLS) from 2003 to 2007. She also completed her secondary education at Southport High School from 1999 to 2003. Her educational background supports her expertise in social media management and communication strategies.
Social Media Strategy and Analytics
In her current role, Allison utilizes analytics to optimize social media campaigns, which enhances donor engagement and fundraising efforts. Her strategic approach to social media not only focuses on increasing engagement but also on improving the overall effectiveness of outreach initiatives at Easterseals Crossroads.