Beatriz Rossoni
About Beatriz Rossoni
Beatriz Rossoni is a Brand Planner with a background in marketing and organizational communication. She has worked at EBANX in various roles and holds an MBA from ESPM.
Current Role at EBANX
Beatriz Rossoni currently serves as a Brand Planner at EBANX, a position she has held since 2021. In this role, she focuses on developing and implementing brand strategies that align with the company's objectives. Her responsibilities include analyzing market trends and consumer behavior to enhance brand visibility and engagement.
Previous Experience at EBANX
Prior to her current role, Beatriz Rossoni worked at EBANX in various capacities. She served as a Marketing Intern from 2019 to 2020, where she gained foundational experience in marketing operations. Following her internship, she worked as a Marketing Project Management Analyst from 2020 to 2021, contributing to the management of marketing projects and initiatives.
Education and Expertise
Beatriz Rossoni holds a Master of Business Administration (MBA) in Marketing from ESPM, which she completed from 2020 to 2022. She also earned a degree in Organizational Communication from Universidade Tecnológica Federal do Paraná, where she studied from 2015 to 2019. Her educational background equips her with the skills necessary for effective brand planning and marketing strategy.
Research Experience at Universidade Tecnológica Federal do Paraná
Beatriz Rossoni worked as a Researcher at Universidade Tecnológica Federal do Paraná from 2016 to 2017. During her 11-month tenure, she engaged in research projects that contributed to her understanding of communication and marketing principles, enhancing her analytical skills.
Experience in Content Creation
Before joining EBANX, Beatriz Rossoni worked at Marketdata from 2017 to 2019. In her role focused on planning and content creation, she developed marketing content and strategies that supported the company's goals. This experience further solidified her expertise in marketing and brand management.