Chelsey Pena
About Chelsey Pena
Chelsey Pena serves as the Head of Global Growth Marketing at EBANX, where she has worked since 2019. She leads a global team focused on connecting tech brands with payment solutions in the Latin American market.
Work at EBANX
Chelsey Pena serves as the Head of Global Growth Marketing at EBANX, a position she has held since 2019. In this role, she leads a global team of 18 professionals, focusing on demand generation, account-based marketing, content, product marketing, and go-to-market strategies. Her work emphasizes connecting global tech brands with payment technology solutions tailored for the Latin American market. Under her leadership, the marketing strategies implemented extend beyond traditional metrics, aiming to influence every step of the customer lifecycle.
Previous Experience
Prior to her role at EBANX, Chelsey Pena gained diverse marketing experience across several organizations. She worked at Yonder as a Demand Generation Marketing Manager from 2018 to 2019. Before that, she held a position at Volusion, Inc. in Search Marketing for seven months in 2015. Additionally, she contributed to the Texas Health and Human Services Commission in communications and marketing for two months in 2014. Earlier in her career, she worked as a Network Development Intern at Gerson Lehrman Group in 2013 and served as Staff Director at Texas Student Television from 2014 to 2015.
Education and Expertise
Chelsey Pena studied at The University of Texas at Austin, where she focused on Business Foundations and achieved a degree in Journalism. Her educational background supports her expertise in marketing, particularly in connecting brands with innovative payment solutions. She has developed skills in scaling brands across various industries, including ecommerce, retail, fintech, social listening, and payments.
Marketing Philosophy
Chelsey advocates for comprehensive marketing strategies that go beyond traditional performance metrics like click-through rates. She emphasizes the importance of influencing the entire customer lifecycle, ensuring that marketing efforts resonate at every stage of the customer journey. Her approach reflects a commitment to understanding and addressing the needs of customers in a dynamic market.
Personal Interests
In her personal time, Chelsey Pena enjoys exploring new cities and expanding her culinary experiences. This interest in travel and food reflects her curiosity and desire to engage with diverse cultures, which may also inform her professional perspective in global marketing.