Daniela B.
About Daniela B.
Daniela B. is a Public Relations Analyst with extensive experience in PR and media relations across various organizations. She has worked with notable companies and has a strong background in journalism and data-driven PR strategies.
Work at EBANX
Currently, Daniela B. serves as a Public Relations Analyst at EBANX, a position she has held since 2023. In this role, she utilizes her expertise in public relations to enhance the company's communication strategies. Her responsibilities include developing PR campaigns, managing media relations, and crafting narratives that align with EBANX's objectives.
Previous Experience in Public Relations
Before joining EBANX, Daniela B. held various positions in public relations. She worked at BCW Global as a Public Relations Account Executive from 2022 to 2023, and at Interamerican Network as a PR and Media Relations professional from 2021 to 2022. Additionally, she served as a Public Relations Consultant at Image 360 in 2021, and as a Public Relations and Social Media Assistant at Égide Comunicação e Marketing from 2018 to 2019.
Education and Expertise
Daniela B. holds a Bachelor's degree in Journalism from Universidade Federal do Piauí, achieved in 2018. She furthered her education with a Master's degree in Audiovisual Studies from Universidade Federal de São Carlos in 2021. Currently, she is pursuing an MBA in Data Science and Analytics at USP - Universidade de São Paulo, expected to complete in 2024. Her educational background supports her data-driven approach to public relations.
Collaborations and Industry Relationships
Throughout her career, Daniela B. has collaborated with notable organizations such as Nubank, Accenture, KAYAK, and Selina Hotels. She has built valuable relationships with journalists across Latin America, Africa, and Asia Pacific. Her experience includes managing PR agencies in multiple regions, which enhances her ability to execute effective public relations strategies.
Diverse Skill Set in Communications
Daniela B. possesses a diverse skill set that encompasses social media management, journalism, internal communications, and corporate communications. She focuses on developing creative PR story ideas through data analysis, ensuring that her strategies are impactful and aligned with organizational goals.