Elissane Zimmermann D.
About Elissane Zimmermann D.
Elissane Zimmermann D. is a UX Researcher Analyst Jr specializing in social listening at EBANX, where she has worked since 2019. She has a background in design and education, holding degrees in Graphic Design and Libras from Brazilian universities.
Current Role as UX Researcher Analyst
Elissane Zimmermann D. currently works at EBANX as a UX Researcher Analyst Jr/Social Listening. In this role, she engages in various research activities that inform product development and enhance user experience. She specializes in creating empathy maps and personas, which are essential for understanding user needs and behaviors. Elissane also produces bi-weekly reports that track user engagement and ratings on Android and iOS app stores for EBANX GO and EBANX TRACK.
Previous Experience at EBANX
Before her current position, Elissane worked at EBANX as a Designer Jr for eight months in 2019. During this time, she contributed to design projects and collaborated with teams to improve user interfaces and experiences. Her work laid the foundation for her transition into UX research, where she now focuses on user engagement and social listening.
Educational Background
Elissane holds a Licenciatura in Letras/Libras from Universidade Federal do Paraná, which she completed from 2015 to 2019. She also studied at Universidade Tuiuti do Paraná, where she earned a Bachelor's degree in Graphic Design from 2003 to 2007. Additionally, she pursued studies in Special Education with a focus on Bilingual Education for the Deaf at Instituto Paranaense de Ensino from 2010 to 2012.
Experience at GRPCOM
Elissane has extensive experience at GRPCOM | Grupo Paranaense de Comunicação, where she worked for nine years in various design roles. She served as a Pleno Designer for Gazeta do Povo from 2010 to 2019 and as a Web Designer Jr for Rede Paranaense de Comunicação from 2006 to 2010. Her roles involved creating visual content and enhancing user experiences across digital platforms.
Skills and Tools Utilized
Elissane utilizes a range of tools for data analysis and consumer behavior insights, including Zendesk, Google Analytics, AppFollows, and Hotjar. She conducts desk research, hypothesis formulation, benchmarking, market analysis, and trend analysis to gather actionable insights for EBANX products. Additionally, she monitors social media channels and engages with customers to improve service and product offerings.