Geraldin Yañez Cardenas
About Geraldin Yañez Cardenas
Geraldin Yañez Cardenas is an Internal Communication Analyst at EBANX, with a diverse background in communication and marketing roles across various companies in Brazil and Colombia. She holds a degree in Social Communication and Journalism from Universidad del Norte and possesses expertise in content generation and event logistics.
Current Role at EBANX
Geraldin Yañez Cardenas serves as an Internal Communication Analyst at EBANX, a position she has held since 2021. In this role, she focuses on enhancing internal communication strategies within the organization. Her responsibilities include developing content that fosters engagement among employees and facilitates effective information flow across departments. Her work contributes to creating a cohesive workplace culture.
Previous Experience in Marketing and Communication
Geraldin has a diverse background in marketing and communication roles. She worked at HeroSpark as a Marketing Analyst from 2020 to 2021, where she contributed to marketing strategies. Prior to that, she held various positions at EADBOX, including Sales Development Representative and Project Enablement Specialist in 2018, and Inbound Marketing Latam from 2018 to 2019. Her experience also includes a role as Coordinator of the Marketing area at AIESEC in 2013.
Education and Expertise
Geraldin studied at Universidad del Norte, where she earned a degree in Estudios sobre comunicación y medios, achieving the title of Comunicadora Social y Periodista from 2012 to 2016. She possesses a comprehensive understanding of communication, marketing, journalism, and audiovisual production. Additionally, she is currently undergoing training in Inbound Marketing and content marketing strategies, enhancing her expertise in these areas.
Background in Knowledge Management and Communications
Geraldin has experience in knowledge management and communications from her time at SURA Colombia. She worked as a Knowledge Management Analyst from 2017 to 2018 and previously as a Communications Analyst and Communications Apprentice in 2016. Her roles involved managing information flow and developing communication strategies, which contributed to her skill set in effective organizational communication.
Skills and Proficiencies
Geraldin is recognized for her skills in content generation, including recording, editing, and distribution. She has a background in event logistics, which complements her communication expertise. Additionally, she is a polyglot, indicating proficiency in multiple languages, which enhances her ability to communicate effectively in diverse environments.