Gustavo Maranhão
About Gustavo Maranhão
Gustavo Maranhão is a Business Analyst PL at EBANX, with a background in data analysis and business administration. He has held various roles in the field, including positions at Grupo Moura and ASA Indústria, and has a postgraduate degree in Data Science and Big Data.
Work at EBANX
Gustavo Maranhão has been employed at EBANX as a Business Analyst PL since 2021. In this role, he analyzes the impact of business rules on merchant results to identify performance opportunities. He conducts periodic schedules with merchants to present key results and action plans. His responsibilities also include monitoring approval rates, focusing on various aspects such as acquires, issuers, BINs, and transaction details. Additionally, he develops data-driven narratives to communicate performance updates and improvement opportunities to both technical and executive audiences.
Previous Experience
Prior to joining EBANX, Gustavo Maranhão held several positions in the data analysis and business intelligence fields. He worked at Grupo Moura as a Business Data Assistant from 2018 to 2021, where he gained valuable experience in data management. He also served as a Data Analyst PL at ASA Indústria for six months in 2021. His earlier roles include a Business Intelligence Intern at Hebron S.A. from 2017 to 2018 and a Project Assistant at Deloitte for one month in 2016. Additionally, he worked as a Business Analyst at FCAP JR. Consultoria from 2015 to 2016.
Education and Expertise
Gustavo Maranhão holds a Bachelor's degree in Business Administration from Universidade de Pernambuco, which he completed from 2015 to 2019. He also studied Electronic Engineering at Universidade Federal de Pernambuco, achieving a Bachelor's degree from 2011 to 2013. Furthering his education, he obtained a Postgraduate Degree in Data Science and Big Data from Pontifícia Universidade Católica de Minas Gerais, studying from 2021 to 2022. His educational background equips him with a strong foundation in both business and technical disciplines.
Skills and Contributions
In his current role and previous positions, Gustavo Maranhão has developed skills in data analysis, business intelligence, and performance evaluation. He evaluates merchant checkout processes to identify user experience improvements that can enhance approval rates. His ability to analyze data and communicate findings effectively allows him to contribute to strategic decision-making processes. He is adept at developing actionable insights that support business growth and operational efficiency.