Hesley Borragini
About Hesley Borragini
Hesley Borragini is a Marketing Operations professional specializing in marketing automation and sales operations. With over seven years of experience in digital marketing, he currently works at EBANX and has held various roles at Rock Content and other companies in Brazil.
Work at EBANX
Hesley Borragini has been employed at EBANX since 2021, serving as Marketing Ops with a focus on Marketing Automation. In this role, he is responsible for enhancing marketing and sales operations through automation and efficient processes. He oversees data governance and manages tools such as Hubspot and Demandbase, contributing to the overall productivity and effectiveness of the marketing team.
Previous Experience at Rock Content
Prior to joining EBANX, Hesley Borragini worked at Rock Content in various capacities. He served as a Digital Marketing Analyst - Lead Generation from 2019 to 2020, where he focused on lead generation strategies. Before that, he held roles as Customer Success Supervisor and Customer Success, gaining valuable experience in client relations and support. Additionally, he worked as an Editor Freelancer and contributed to content production from 2017 to 2019.
Inbound Marketing Leadership at Conta Simples
In 2021, Hesley Borragini took on the role of Inbound Marketing Leader at Conta Simples for a period of four months. During this time, he focused on developing inbound marketing strategies to enhance customer engagement and drive conversions.
Education and Expertise
Hesley Borragini studied at Centro Universitário Senac, where he earned a degree in Produção Multimídia from 2013 to 2015. He furthered his education at Universidade de São Paulo, completing a Pós-graduação Lato Sensu - MBA in Marketing from 2021 to 2022. His academic background supports his specialization in marketing and sales operations, particularly in automation and process optimization.
Course Creation on Udemy
Hesley Borragini created a course titled 'Blogs que convertem' on Udemy. This course focuses on building WordPress blogs that effectively convert visitors into customers, emphasizing the integration of free market tools to enhance functionality and performance.