Livia Perretto
About Livia Perretto
Livia Perretto is a Senior Marketing Analyst at EBANX, specializing in strategic marketing consultancy for international clients targeting Latin America. With a background in content creation and account management, she has extensive experience in adapting global brand strategies to local markets in Brazil, Mexico, and Chile.
Current Role at EBANX
Livia Perretto currently serves as a Senior Marketing Analyst in the Marketing for Merchants division at EBANX. She has held this position since 2020 in Curitiba, Paraná, Brazil. In her role, she focuses on strategic marketing planning for international clients, particularly those from the APAC region, aiming to penetrate the Latin American market. Her responsibilities include managing the strategic planning and execution of various marketing initiatives.
Previous Experience at EBANX
Before her current role, Livia worked at EBANX as a Marketing Analyst from 2018 to 2020. During this time, she contributed to content and performance marketing strategies. Her experience at EBANX has equipped her with insights into the payment landscape in Latin America, enhancing her ability to tailor marketing strategies for diverse audiences.
Experience at i-Cherry
Livia Perretto has significant experience at i-Cherry, where she worked in multiple roles. She served as a Redatora de Search e Social Ads from 2014 to 2016 and later as an Account Manager from 2016 to 2018. In these positions, she developed skills in content creation and account management, focusing on enhancing client engagement and campaign performance.
Educational Background
Livia studied at Pontifícia Universidade Católica do Paraná, where she earned a degree in Comunicação Social with a specialization in Publicidade e Propaganda. She completed her studies from 2012 to 2015. This educational background provided her with foundational knowledge in communication and marketing principles, which she applies in her professional roles.
Strategic Marketing Consultancy
Livia provides strategic marketing consultancy aimed at adapting global brand strategies to local markets in Brazil, Mexico, and Chile. Her consultancy work includes conducting UX and checkout analysis, which helps brands optimize their customer experience and increase conversion rates in these regions. Additionally, she leads strategic planning for co-branding campaigns involving global brands and major Latin American payment companies.