Wei Duan
About Wei Duan
Wei Duan serves as the Head of APAC and Group VP at EBANX, bringing extensive experience in both B2B and B2C sectors, particularly in fast-moving consumer goods. He has held significant marketing and business development roles at notable companies, including Alibaba and Haier, and possesses a strong educational background in business.
Current Role at EBANX
Wei Duan serves as the Head of APAC and Group Vice President at EBANX, a position he has held since 2019. Based in Shanghai City, China, he leads the company's operations and strategic initiatives in the Asia-Pacific region. His role involves overseeing business development and market expansion efforts, leveraging his extensive experience in both B2B and B2C sectors.
Previous Experience at Alibaba
Wei Duan has held multiple positions at Alibaba Group, including Head of Marketing for EMEA from 2014 to 2016, and Director of Global Business Development from 2016 to 2017. His tenure in Central London and Hangzhou City, Zhejiang, China, allowed him to develop significant expertise in marketing and international business strategies within the online industry.
Background in Marketing at Haier
Wei Duan worked at Haier in various marketing roles from 2005 to 2014. He served as Head of Marketing in Qingdao, Shandong, China, and later as Country Manager for Haier Appliances UK Ltd in Ealing, London. Additionally, he was the Marketing Director for Haier Europe in Varese Area, Italy, where he contributed to the company's marketing strategies across different markets.
Educational Qualifications
Wei Duan studied at the University of Westminster, where he earned a Master's degree from 2004 to 2005. He furthered his education at 中欧国际工商学院, achieving a 硕士 degree from 2020 to 2022. His academic background supports his extensive professional experience in business development and marketing.
Commercial Acumen and Business Development
Wei Duan has demonstrated a high degree of commercial acumen and entrepreneurial flair throughout his career. He has been involved in setting up new businesses and identifying innovative business models. His proven record includes transforming businesses on a large scale by adopting new initiatives, showcasing his ability to drive growth and adapt to market changes.