Abby Matheson
About Abby Matheson
Abby Matheson is a Digital and Content Marketing Coordinator at Economic Development Winnipeg, where she manages the digital ecosystem and creates content for various platforms. She has a diverse background in marketing and customer experience, with previous roles at Magellan Luxury Hotels, Frontiers North Adventures, and other organizations.
Work at Economic Development Winnipeg
Abby Matheson serves as the Digital and Content Marketing Coordinator at Economic Development Winnipeg since 2021. In this role, she manages the digital ecosystem, which includes overseeing social media platforms, paid search and social advertisements, and the Marketing CRM. Matheson is responsible for creating and distributing content for both Tourism Winnipeg and Peg City Grub. She facilitates the distribution of e-newsletters, blogs, photos, and industry communications, focusing on enhancing the organization's online presence.
Education and Expertise
Abby Matheson holds a Bachelor’s Degree in Politics and International Development Studies from The University of Winnipeg, where she studied from 2000 to 2005. She also attended Melfort and Unit Comprehensive Collegiate. Her educational background supports her expertise in digital marketing and content creation, allowing her to effectively manage marketing strategies and communications.
Background in Digital Marketing
Prior to her current role, Abby Matheson accumulated extensive experience in digital marketing. She worked as a Digital Marketing Coordinator at Frontiers North Adventures from 2018 to 2021 and as a Marketing Manager and Business Development Coordinator at MicroAge Manitoba from 2016 to 2017. Additionally, she served as a Senior Hotel Experience Consultant at Magellan Luxury Hotels from 2009 to 2016. Her diverse background in various marketing roles has equipped her with a strong focus on proving ROI and expanding fanbases across multiple platforms.
Previous Work Experience
Abby Matheson has held several positions prior to her current role at Economic Development Winnipeg. She worked as an Online Admissions Advisor at Robertson College from 2017 to 2018 and as a Billing/Shipping staff member at CanadaDrugs.com from 2004 to 2006. Additionally, she spent a year teaching English at Avalon English in Seoul, Korea, from 2007 to 2008. These roles contributed to her comprehensive understanding of customer service and marketing.