Helene Melby Brodersen
About Helene Melby Brodersen
Helene Melby Brodersen serves as the Head of PR, Brand & Communication at EcoOnline Global, where she has worked since 2019. With a background in sustainability and business journalism, she has played a key role in the company's rebranding and sustainability initiatives.
Work at EcoOnline
Helene Melby Brodersen has been a key member of EcoOnline since 2013, initially serving as Content Manager. In 2019, she transitioned to the role of Head of PR, Brand & Communication. Based in the Oslo Area, Norway, she has played a significant role in the company's branding and communication strategies. Her contributions include leading the re-branding project that facilitated EcoOnline's listing on the stock exchange. Additionally, she has been responsible for preparing the company's sustainability strategy and defining ESG goals for reporting.
Education and Expertise
Helene Melby Brodersen holds a Bachelor’s Degree in Business Journalism from BI Norwegian Business School, which she completed from 2008 to 2011. She also earned an Associate’s Degree in Marketing and Economy from the same institution in 2008. In 2019, she achieved an Executive qualification in Sustainability as a Competitive Advantage from Handelshøyskolen BI. Her educational background supports her expertise in PR, brand management, and sustainability.
Background
Helene Melby Brodersen completed her high school education at Greveskogen vgs from 1997 to 2000. Her foundational education has contributed to her professional journey in communication and sustainability. Over the years, she has developed a strong focus on integrating sustainability into business models, advocating for competitive advantages within existing frameworks.
Achievements
During her tenure at EcoOnline, Helene Melby Brodersen has led initiatives that significantly impacted the company's online presence. Notably, she spearheaded a campaign that resulted in a 650% increase in organic search traffic through the launch of a new website, logo, and visual profile. She has also been responsible for employee training and advising customers on sustainability practices, further solidifying EcoOnline's commitment to sustainable business operations.