Kara Parkinson
About Kara Parkinson
Kara Parkinson is the Senior Vice President Global Demand at EcoOnline Global, where she has worked since 2024. With extensive experience in B2B and B2C marketing, she has held various senior roles in notable companies, including Intuit, AudienceView, and PepsiCo.
Work at EcoOnline
Kara Parkinson currently serves as the Senior Vice President Global Demand at EcoOnline Global, a position she has held since 2024. In this role, she focuses on driving demand strategies and enhancing the company's market presence. Prior to this, she was the Senior Vice President Marketing & Business Development at EcoOnline from 2023 to 2024, where she contributed to marketing initiatives and business growth.
Professional Experience
Kara Parkinson has a diverse professional background with extensive experience in marketing roles across various companies. She worked at AudienceView in multiple capacities, including Vice President Marketing from 2020 to 2021 and Senior Director of Marketing from 2018 to 2020. Her tenure at Intuit included roles as Group Marketing Manager and Senior Marketing Manager from 2014 to 2017. Additionally, she held senior marketing positions at Alcumus and Nestlé Waters, showcasing her expertise in both B2C and B2B marketing.
Education and Expertise
Kara Parkinson studied at Trent University, where she earned a double major in Canadian Studies and History, achieving her H.B.A. She possesses certifications in Pragmatic Marketing and is recognized as an Agile Marketing practitioner. Her expertise encompasses customer lifecycle marketing, account-based marketing, competitive analysis, and marketing analytics.
Background in Corporate Marketing
Kara Parkinson has a solid foundation in corporate branding and re-branding, having led corporate acquisition integration efforts in her previous roles. Her experience includes managing the strategic direction of global technology brands such as QuickBooks and Apple. She has also been involved in new product development and innovation, contributing to the growth and evolution of the brands she has worked with.
Career Highlights
Throughout her career, Kara Parkinson has held significant positions in major companies, including PepsiCo, where she worked in various marketing and sales strategy roles from 2002 to 2006. Her diverse experiences have equipped her with a comprehensive understanding of marketing strategies and consumer behavior, making her a valuable asset in the field.