Mats Liljeström
About Mats Liljeström
Mats Liljeström serves as the Country Marketing Manager for Finland at EcoOnline Global, where he focuses on conversion rate optimization and marketing campaign execution. He has a background in content marketing and customer service, with a Master's degree in International Marketing from Åbo Akademi University.
Work at EcoOnline
Mats Liljeström currently serves as the Country Marketing Manager for Finland at EcoOnline Global, a position he has held since 2022. In this role, he is responsible for ideating and executing marketing campaigns that involve collaboration with various departments. Prior to this, he worked as a Bilingual Content Marketing Manager at EcoOnline from 2021 to 2022, where he focused on enhancing marketing efficiency through digital channels and physical direct mail campaigns.
Education and Expertise
Mats Liljeström holds a Master's degree in International Marketing from Åbo Akademi University, which he completed from 2012 to 2019. He also studied at Ekonomická univerzita v Bratislave as an exchange student for eight months during his bachelor's studies in 2014 to 2015. His expertise includes conversion rate optimization and the creation of half-automated marketing flywheels, which enhance overall marketing efficiency.
Background
Mats Liljeström has a diverse work history that includes roles in customer service and marketing. He began his career as a Cashier at Little Britannia Corner Shop Oy from 2012 to 2014 and later worked as a Customer Service Representative at VSP (Vakka-Suomen Puhelin Oy) for two months in 2016. He also gained experience at Consilia Solutions, where he worked for two years as Försäljnings- och marknadsföringsstöd from 2019 to 2021.
Achievements in Content Creation
Mats Liljeström engages in video content creation, producing demo videos and short-form content for platforms such as LinkedIn and YouTube. He utilizes the Adobe Creative Cloud Suite to create marketing materials that meet various organizational needs, showcasing his ability to blend creativity with marketing strategy.