Abigail Watt
About Abigail Watt
Abigail Watt is the Field Marketing Manager at EcoVadis in Hong Kong SAR, with a background in journalism and marketing, and experience in diverse geographical locations.
Title and Current Position
Abigail Watt is currently serving as the Field Marketing Manager at EcoVadis, based in the Hong Kong Special Administrative Region (SAR). She started this role in January 2023. Her role involves managing field marketing operations and driving brand initiatives within the region.
Professional Experience
Prior to her current role, Abigail Watt held various positions that contributed to her diverse marketing expertise. She served as a Field Marketing Senior Associate at EcoVadis from 2020 to 2023, also based in Hong Kong SAR. Before EcoVadis, she was a Graduate Analytics Consultant at Brand New Media for one year starting in 2018. Additionally, she has experience as a Marketing Consultant at Safe Humane Chicago for four months in 2018, and as a Digital Intern in Marketing and Communications at Northwestern University Alumni Relations and Development for five months in the same year.
Educational Background
Abigail Watt holds a Master of Science (MS) degree in Integrated Marketing Communications from Northwestern University, which she completed in 2018. Prior to that, she earned a Bachelor's Degree in Journalism from the same institution, graduating in 2015. Her education has provided her with a solid foundation in both creative and analytical aspects of marketing.
Past Positions and Roles
Abigail Watt’s early career includes a range of roles that showcase her versatility. She worked as a Teacher at REP Institute in Shanghai, China for six months in 2017. She also contributed as a writer for Candy Industry Magazine from 2015 to 2016. These experiences reflect her ability to adapt to different roles and geographical locations, enhancing her comprehensive skill set.
Skills and Professional Interests
Abigail Watt is known for her ability to integrate storytelling with data analysis, a skill that allows her to build strong brand narratives. Transitioning from journalism to marketing, she has demonstrated proficiency in both creative and analytical domains. This intersection of skills makes her adept at crafting compelling marketing strategies and campaigns.