Abubakar Abba Gana
About Abubakar Abba Gana
Abubakar Abba Gana is the Marketing Operations Manager at EcoVadis in Paris, with a background in digital marketing and operations, and a strong educational foundation in engineering and international business.
Title
Abubakar Abba Gana currently holds the position of Marketing Operations Manager at EcoVadis in Paris, Île-de-France, France.
Company
Abubakar is part of EcoVadis, a company known for its collaborative platform that assesses corporate social responsibility (CSR) performance. He has held various roles within EcoVadis, progressing from Marketing Intern to his current position as Marketing Operations Manager.
Education and Expertise
Abubakar Abba Gana achieved his Master of Science (MSc) in International Business from IÉSEG School of Management in 2015. He also holds a Bachelor of Engineering (BEng) in Electronic, Telecommunications, and Internet Engineering from the University of Bradford, completed in 2013. Further, he completed an International Foundation Program in Engineering, Computer Sciences, and Mathematics at City, University of London in 2010. He is certified in Google Analytics and HubSpot Marketing Software.
Background
Abubakar's career in marketing began with a stint as a Marketing Intern at EcoVadis in 2015. He then progressed through the roles of Marketing Assistant, Marketing Operations Associate, and Digital Marketing and Operations Senior Associate, before becoming a Marketing Operations Manager. He has also worked briefly at Jumia Group as an Email Marketer and E-Merchandiser in 2015.
Achievements
Abubakar has implemented a new marketing automation system at EcoVadis, resulting in a 15% improvement in lead conversion rates. He coordinated a cross-functional team to launch a successful demand generation campaign that increased qualified leads by 20%. Additionally, he developed and executed a digital marketing strategy that contributed to a 10% year-over-year growth in online engagement. He has presented a case study on marketing operations efficiency at the 2022 Digital Marketing Summit in Paris. Abubakar also volunteers as a mentor for aspiring digital marketers through a local Paris-based non-profit organization.