Christine Mac Donald
About Christine Mac Donald
Christine Mac Donald is the Director of Digital Transformation at EcoVadis, with a diverse background in marketing and digital strategy.
Current Role at EcoVadis
Christine Mac Donald currently serves as the Director of Digital Transformation at EcoVadis. In this role, she is responsible for driving the company's digital initiatives and ensuring that they align with the overall business strategy. Her work focuses on leveraging digital technology to enhance EcoVadis's operational efficiency and market reach.
Previous Roles at EcoVadis
Before her current role, Christine Mac Donald served as the Director of Marketing Operations and Demand Generation at EcoVadis from 2018 to 2022 in Toronto, Canada. In this capacity, she was involved in implementing marketing strategies that generated significant demand for the company's services. Her efforts included aligning marketing activities with sales objectives, optimizing lead generation processes, and improving overall marketing operations.
Co-Founding Stunlock Security Inc.
Christine Mac Donald co-founded Stunlock Security Inc. and worked there from 2017 to 2022, based in Toronto, Canada. During her tenure, she played a crucial role in establishing the company and contributed to its growth and market presence. Her responsibilities likely included setting strategic directions, overseeing business operations, and fostering client relationships.
Educational Background
Christine Mac Donald studied at York University’s Faculty of Liberal Arts & Professional Studies, where she achieved a Bachelor of Arts in Business specializing in Marketing. Her educational background covers various disciplines including Business, IT, Economics, Marketing, and Graphic Design. This diverse academic foundation has equipped her with a well-rounded perspective in her professional roles.
Significant Achievements at Security Compass
During her time as Marketing Manager at Security Compass, Christine Mac Donald led several significant initiatives. She introduced a demand generation strategy that increased marketing-generated net new accounts by 60%. She also built and directed a high-performance team and coached leadership through marketing processes. Her efforts in aligning the company's brand strategy and key messages for products and services contributed to a 333% increase in the marketing budget. Additionally, she implemented Account-Based Marketing to help the sales team secure multi-million dollar deals.