Emily Rakowski
About Emily Rakowski
Emily Rakowski is the Chief Marketing Officer at EcoVadis, with over 25 years of experience in high-tech marketing and consulting. She has held senior roles at SAP, Ariba, Ellucian, and A.T. Kearney, and holds an MBA from Northwestern University's Kellogg School of Management and a BA from Stanford University.
Title
Emily Rakowski is the Chief Marketing Officer at EcoVadis, where she oversees a global team and drives the overall business strategy as a member of the Executive Committee.
Professional Background
Emily Rakowski has extensive experience in high-tech marketing and consulting, spanning over 25 years. She has held significant roles at well-known firms such as SAP, Ariba, Ellucian, and A.T. Kearney. Her positions have included Global Vice President at SAP Ariba, Vice President at Ellucian, and other key roles at Creative Good. She's adept at managing diverse aspects of marketing, including solutions marketing, audience marketing, and procurement portfolio marketing.
Education and Expertise
Emily holds an MBA in Marketing and Entrepreneurship from Northwestern University's Kellogg School of Management and a BA in International Relations from Stanford University. Her expertise includes sustainable procurement, marketing technology stack strategy, and implementation. She is well-versed in managing customer experience and Net Promoter Score (NPS), making her a highly knowledgeable and effective marketing executive.
Achievements
While at EcoVadis, Emily played a key role in securing significant funding rounds, including $200M in January 2020 and $500M in June 2022. She supports annual revenue growth of over 40% and has a strong focus on sustainable business solutions, covering environmental, social, and governance aspects. Her leadership contributes to the company’s strategic direction and operational excellence.
Industry Specializations
Emily specializes in a range of technologies and business solutions, including ERP, CRM, HR, LMS, source-to-pay solutions, business networks, cloud computing, and collaboration platforms. Her contributions have repeatedly driven business transformation and marketing innovation in the firms she has worked with, particularly in the technology, banking, and energy sectors.