Sarah Duffy
About Sarah Duffy
Sarah Duffy is the Director of Growth and Revenue Marketing Operations at Edge Delta, where she has worked since 2022. With extensive experience in marketing operations and a strong background in data-driven strategies, she has held various roles at notable companies including iCAD, Barracuda, IBM, and Riverbed Technology.
Current Role at Edge Delta
Sarah Duffy serves as the Director of Growth and Revenue Marketing Operations at Edge Delta, a position she has held since 2022. In this role, she focuses on driving growth initiatives and optimizing revenue marketing strategies. Her responsibilities include overseeing marketing operations and implementing data-driven strategies to enhance performance and ROI.
Previous Experience in Marketing Operations
Prior to her current position, Sarah Duffy worked at iCAD as the Director of Marketing Operations from 2021 to 2022. She has extensive experience in various marketing roles, including a five-year tenure as Senior Marketing Manager for Demand Generation at Barracuda from 2016 to 2021, and as Digital Marketing Manager at Barracuda from 2014 to 2016. Her career also includes a role as Digital Marketing Manager at IBM from 2009 to 2013 and as Marketing Programs Manager at Riverbed Technology from 2013 to 2014.
Educational Background and Qualifications
Sarah Duffy holds a Bachelor of Science degree in Computer Science from Fitchburg State University. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing from Assumption University. Her educational background supports her expertise in both technical and marketing domains.
Expertise in Marketing Strategies
Sarah Duffy specializes in Account-Based Marketing (ABM), paid digital performance, event marketing, marketing operations, and analytics. She is known for leveraging data-driven insights to optimize return on investment (ROI) and inform strategic decision-making. Her proven track record includes managing multi-million-dollar budgets and optimizing campaign performance.
Technical Skills and Marketing Tools
Sarah Duffy possesses hands-on technical experience with a variety of marketing tools. Her expertise includes platforms such as Marketo, Hubspot, Salesforce, Apollo, Outreach, ZoomInfo, Google Adwords, Google Analytics, Rollworks, 6Sense, and Qualified. This technical proficiency enables her to implement effective marketing strategies and analyze performance metrics.