Sarah Kricheff
About Sarah Kricheff
Sarah Kricheff is the Vice President of Marketing at Edge Delta, with a diverse background in journalism and marketing. She has held various leadership roles in marketing and editorial positions across multiple organizations, focusing on corporate narratives and brand identity in the tech industry.
Current Role at Edge Delta
Sarah Kricheff serves as the VP of Marketing at Edge Delta, a position she has held since 2024. In this role, she is responsible for leading marketing strategies and initiatives that align with the company's goals. Her focus includes crafting corporate narratives and evolving brand identities within the tech sector.
Previous Experience in Marketing and Media
Before joining Edge Delta, Kricheff held several significant positions in marketing and media. She was the VP of Marketing at Shakudo from 2023 to 2024 and served as the VP of Corporate Marketing at Astronomer from 2021 to 2023. Additionally, she worked at Datadog in various roles, including Director of Creative Marketing and Managing Editor, contributing to the company's marketing efforts in the tech industry.
Background in Journalism
Kricheff has a strong background in journalism, having worked in various editorial roles. She was the Editor-in-Chief of The Juilliard Journal and served as Features Editor at The Forward. Her experience in journalism has equipped her with skills in content creation and storytelling, which she has effectively transitioned into her marketing career.
Education and Qualifications
Sarah Kricheff earned a Bachelor of Arts degree in Literature from Purchase College, SUNY. Her educational background has provided her with a solid foundation in communication and critical thinking, which she applies in her professional roles.
Skills and Expertise
Kricheff possesses expertise in developing marketing strategies that encompass content, demand generation, events, and social media. She has overseen public relations and analyst relations activities and has successfully forged partnerships with stakeholders across various business functions, including Sales, Legal, Finance, R&D, and People.