Hugo Smeets
About Hugo Smeets
Hugo Smeets serves as the Managing Director at Edison International, a position he has held since 2015. He has extensive experience in the retail sector, having previously worked as CEO and owner of Edison International and in various roles at Ahold.
Work at Edison International
Hugo Smeets has been serving as the Managing Director at Edison International since 2015. In this role, he oversees various operational aspects of the organization, contributing to its strategic direction and growth. His tenure at Edison International spans nine years, during which he has utilized his extensive experience in management and leadership to drive initiatives within the company.
Previous Roles at Edison International
Before his current position, Hugo Smeets held the role of Chief Executive Officer and Owner at Edison International from 2009 to 2015. His six years in this leadership capacity provided him with insights into the company's operations and strategic planning, laying the groundwork for his subsequent role as Managing Director.
Education and Expertise
Hugo Smeets pursued his education at several institutions. He studied at the University of Amsterdam from 1995 to 1998, followed by Nyenrode Business University in two separate periods, first from 2006 to 2007 and then from 2017 to 2018. He also attended Windesheim from 1990 to 1995. This diverse educational background has equipped him with a solid foundation in business management and strategy.
Career at Ahold
Hugo Smeets has a significant history with Ahold, where he held multiple roles from 1998 to 2008. He began as a Management Trainee, progressing to Senior Category Manager for Non-Food, and later worked as a Project Manager for New Business. His experience at Ahold included a focus on sourcing development and concept development, contributing to his expertise in retail management.
Current Role at BrandLoyalty
In addition to his role at Edison International, Hugo Smeets has been the General Manager for Instant Loyalty Programs at BrandLoyalty since 2015. This position involves managing loyalty initiatives that enhance customer engagement and retention, further demonstrating his capabilities in strategic program management.