Aoife Byrne
About Aoife Byrne
Aoife Byrne is a Senior Fashion and Retail Analyst and Head of Women's Runway at EDITED, where she has worked since 2015. She specializes in street style photography and contributes to market intelligence products for major brands.
Work at EDITED
Aoife Byrne has been employed at EDITED since 2015, serving as the Senior Fashion and Retail Analyst and Head of Women's Runway. In this role, she contributes to the development of market intelligence products that are utilized by major brands including Zara and Tommy Hilfiger. She plays a key part in the creation and editing of the daily newsletter and writes for the EDITED blog, focusing on data-driven promotion strategies and retail analytics tools. Her responsibilities also include engaging in street style photography as part of her analytical work.
Previous Experience
Before joining EDITED, Aoife Byrne gained diverse experience in the fashion and media industries. She worked as an Online Editorial Intern at NYLON Magazine in 2013 for six months, where she contributed to digital content. In 2014, she served as a Contributing Writer for HelpMyStyle.ie for five months, focusing on fashion-related articles. Additionally, she worked as a Production Runner at Pringle of Scotland for one month in 2015, gaining hands-on experience in the fashion production process.
Education and Expertise
Aoife Byrne holds a Bachelor of Arts (B.A.) in Media Arts (Film & Broadcast) from Technological University Dublin, where she studied from 2007 to 2011. She also studied at Université Saint-Denis Paris 8 for one year, focusing on Film/Cinema/French Language. Her educational background equips her with a strong foundation in media arts, which complements her analytical role in the fashion industry.
Contributions to Fashion Industry
In her current position, Aoife Byrne contributes significantly to the fashion industry through her analytical insights and market intelligence products. Her work aids brands like Zara and Tommy Hilfiger in understanding market trends and consumer behavior. Additionally, her writing on the EDITED blog addresses important topics such as retail analytics tools and promotional strategies, further influencing the industry.