Edward Norton
About Edward Norton
Edward Norton Co-Founder
Edward Norton is the Co-Founder of EDO, a company he launched in 2015 alongside PhD economist Daniel Nadler. Norton's role as Co-Founder involves significant strategic direction and partnership initiatives, particularly focusing on scaling and modernizing TV advertising measurement through data-driven approaches.
Edward Norton in the Film Industry
Edward Norton has a well-established background in the film industry, contributing to his reputation as an award-winning filmmaker. His extensive experience in this sector has provided him with a unique perspective on media and entertainment, which he brings into his entrepreneurial ventures.
EDO and Modernizing TV Advertising
As a Co-Founder of EDO, Edward Norton has been at the forefront of modernizing linear TV advertising measurement. His work is centered on utilizing predictive, behavioral engagement data that correlates strongly with market share growth. This initiative aims to make advertising more effective and data-driven.
Edward Norton's Partnership with Disney
On January 25, Edward Norton announced EDO’s expanded Convergent TV partnership with Disney during Disney’s Tech and Data Showcase. This partnership signifies a major step in integrating advanced data analytics into TV advertising, enhancing the ability to measure and predict viewer engagement.
Edward Norton's Interest in Data Science
Edward Norton has a significant interest in data science, which is evident in his work with EDO. His commitment to leveraging data to improve advertising outcomes reflects his belief in the power of predictive, behavioral engagement data to drive market share growth.