Adrian Swinbourne
About Adrian Swinbourne
Adrian Swinbourne is the Director of Digital Marketing at edyn, where he has significantly advanced digital acquisition strategies and managed a team of eight. He has held various roles in e-commerce and digital marketing across notable companies, including Dyson and Le Creuset, and has a strong academic background in marketing.
Work at Edyn
Adrian Swinbourne has been serving as the Director of Digital Marketing at Edyn since 2019. In this role, he manages a team of eight professionals across various digital marketing specialisms. His responsibilities include overseeing digital acquisition strategies, which have evolved into a multi-million pound program utilizing first-party data and programmatic targeting. He previously held the position of Director of Digital & Marketing Communications at Edyn from 2019 to 2021 and was also the Head of Digital for both SACO The Serviced Apartment Company and Locke Hotels in 2018-2019.
Previous Experience in E-Commerce Management
Adrian Swinbourne has extensive experience in e-commerce management. He worked as the E-Commerce Manager at Le Creuset from 2015 to 2016, where he contributed to the company's online sales strategies. Prior to that, he served as Head of E-Commerce at Tinc Ltd from 2012 to 2015. His career also includes a role as Head of E-Business at Endsleigh Insurance Services Ltd from 2016 to 2018, where he focused on enhancing the company's online presence.
Educational Background
Adrian Swinbourne studied at The Manchester Metropolitan University, where he earned a Master of Science (MSc) in Digital Marketing with Distinction from 2014 to 2017. He also holds a First Class Honours degree in BA (Hons) Marketing from the University of the West of England, which he completed from 2001 to 2005. Additionally, he has studied E-commerce Usability and Best Practice, further enhancing his expertise in the digital marketing field.
Achievements in Digital Marketing
Adrian Swinbourne has achieved notable success in digital marketing initiatives. He re-platformed and redesigned lockeliving.com in August 2020, which received the Kentico Site of the Year award for Best Graphic Design. He also launched staycove.com in June 2021, a new brand for Edyn that offers uniquely designed serviced apartments. Under his leadership, Edyn experienced significant year-over-year e-commerce growth, adding over £2 million in revenue in 2019.
Career Progression at Dyson
Adrian Swinbourne began his career at Dyson, where he held multiple roles from 2006 to 2012. He started as a Global Marketing Executive, then served as the US Associate Brand Manager in New York and Chicago, and later became the E-Commerce Marketing Manager for Dyson.co.uk at the International Head Office in Malmesbury. His diverse experiences at Dyson contributed to his comprehensive understanding of digital marketing and e-commerce strategies.