Alan Gurney
About Alan Gurney
Alan Gurney serves as the Head of Marketing for the UK and Ireland at edyn, where he focuses on enhancing brand awareness and managing marketing communications. He has a diverse background in digital marketing and brand management, with previous roles at companies such as Neuxpower and Filtered.com.
Current Role at Edyn
Alan Gurney serves as the Head of Marketing for the UK and Ireland at Edyn, a position he has held since 2022. In this role, he oversees the production of marketing assets and collateral for both established and new properties within the Edyn portfolio. He manages relationships with UK print houses and supports procurement in exploring new print solutions for European expansion. His focus includes deploying communications activities that directly impact website trading, particularly for the Locke brand.
Previous Experience in Digital Marketing
Prior to his current role, Alan Gurney worked at Edyn as the Digital Marketing Manager from 2019 to 2020. He also held the position of Marketing Communications Manager at Edyn from 2020 to 2022. His earlier experience includes working as a Digital Marketing Executive at Neuxpower from 2017 to 2018, where he contributed to various digital marketing initiatives. Additionally, he served as a Marketing Executive at Filtered.com from 2014 to 2017, focusing on enhancing brand visibility.
Educational Background
Alan Gurney studied at the University of Portsmouth, where he earned a Bachelor of Arts (B.A.) in Marketing with Psychology from 2006 to 2009. This educational foundation has equipped him with the skills necessary for his roles in marketing and communications.
Early Career and Roles
Alan Gurney began his career as a Recruitment Coordinator at Stopgap, where he worked from 2010 to 2012. He also held a position as a Candidate Care Executive at Stopgap for five months in 2010. Following this, he worked as a Marketing & Events Assistant at South Thames College from 2012 to 2014, gaining valuable experience in marketing and event coordination.
Expertise in Brand Management
Alan Gurney has expertise in managing integrated brand-led campaigns aimed at enhancing brand awareness and consideration. He ensures that marketing communications are executed in multiple languages when required, aligning with brand guidelines and tone of voice. His comprehensive experience in marketing positions him as a knowledgeable leader in the field.