Amanda Roberts
About Amanda Roberts
Amanda Roberts serves as the Head of Commercial Openings and Brand Management at edyn, where she has worked since 2022. She has a background in hotel management, having held various roles at Locke Hotels and SACO The Serviced Apartment Company.
Current Role at Edyn
Amanda Roberts serves as the Head of Commercial Openings and Brand Management at Edyn, a position she has held since 2022. In this role, she oversees the strategic planning and execution of new hotel openings, as well as brand management initiatives. Her responsibilities include collaborating with various departments to ensure successful launches and maintaining brand standards across properties.
Previous Experience at Edyn
Before her current role, Amanda worked at Edyn as the Commercial Operations Manager for New Hotel Openings in the UK and Europe from 2019 to 2022. Based in Manchester, she focused on streamlining operations and enhancing the guest experience during the launch of new hotel properties. Her experience in this position contributed to her advancement within the company.
Career at Locke Hotels
Amanda held multiple positions at Locke Hotels, starting as the General Manager from 2017 to 2018 in Edinburgh. She then transitioned to the role of Assistant General Manager in Manchester from 2018 to 2019. In these roles, she was responsible for daily operations, staff management, and ensuring guest satisfaction.
Experience at SACO The Serviced Apartment Company
Prior to her tenure at Locke Hotels, Amanda worked at SACO The Serviced Apartment Company as an Assistant Apartment Manager from 2015 to 2017 in Manchester. Her responsibilities included managing apartment operations and supporting the overall guest experience, which laid the groundwork for her future roles in hotel management.
Educational Background
Amanda studied at Kirkham Grammar School from 2003 to 2008, completing her secondary education. She furthered her studies at Cardinal Newman College in Preston, where she gained foundational knowledge that supported her career in hospitality management.