Debbie Astley
About Debbie Astley
Debbie Astley is the Director of Digital Transformation at edyn, where she has worked since 2021. She has extensive experience in digital transformation and enterprise technology, having held various leadership roles in organizations such as DW Fitness First, LA Fitness UK, and Esporta.
Current Role at Edyn
Debbie Astley currently serves as the Director of Digital Transformation at Edyn, a position she has held since 2021. In this role, she focuses on enhancing digital strategies and initiatives within the organization. Her responsibilities include overseeing digital transformation projects and ensuring the integration of advanced technologies to improve operational efficiency.
Previous Experience at Edyn
Before her current role, Debbie Astley worked at Edyn as the Interim Head of Digital Transformation for four months in 2020. During this time, she contributed to the development of digital strategies that aligned with the company's goals, leveraging her expertise in digital transformation.
Professional Background
Debbie Astley has a diverse professional background in digital transformation and IT management. She worked at DW Fitness First as Group IT & Digital Director from 2016 to 2019, where she led various digital initiatives. Prior to that, she held the position of Group IT Director at LA Fitness UK for 14 years, implementing systems that enhanced customer relationship management.
Technical Expertise and Achievements
Throughout her career, Debbie Astley has demonstrated significant technical expertise. She successfully redesigned and re-platformed an eCommerce site, which improved digital sales channels. Additionally, she re-platformed the entire enterprise technology stack, showcasing her comprehensive understanding of enterprise systems and her ability to manage complex integrations.
Educational Background
Debbie Astley completed her education at Manor High School, where she studied from 1979 to 1985. This foundational education provided her with the skills necessary to pursue a successful career in technology and digital transformation.